Be Part of the 2025 Creating People Advantage Survey!
We’re excited to invite you to participate in the 2025 edition of the Creating People Advantage (CPA) Survey. The CPA is one of the world’s leading and longest-running HR surveys and is conducted in partnership with the European Association of People Management (EAPM), World Federation of People Management Associations (WFPMA) and the Boston Consulting Group (BCG).
Since its creation in 2007, this renowned study explores the most pressing transformations shaping the future of HR. By participating, you’ll help:
Explore current HR capabilities across various key topics and understand their future importance
Discover how leading organizations are transforming their HR strategies to provide business value and adapt to emerging technologies and skills-based approaches
The results will be published in early 2026 and provide forward-looking insights for HR and business leaders navigating profound transformation across industries.
What you’ll gain from contributing to the survey:
- Better understanding how HR is evolving its structure, capabilities, and impact amid rapid change
- Gain fresh, global insights into HR capabilities, technology adoption, and skills-based models
- Contribute perspectives that inform best practices, and recommendations that guide people and HR strategies
- Receive a free copy of the final report by emailing creatingpeopleadvantage@bcg.com